Tips on Eye Makeup for Women Over 50 to Make Them Look Ravishing (2025)

Choosing the right eye makeup is the key to looking good for both young and mature women. However, as a woman ages, changes should be made in the selection and application of eye makeup.

Eye makeup is something that most women love to apply. It enhances the shape and look of the eyes, and focuses attention on them. There are numerous techniques of applying eye makeup from the smoky eye technique to the color wash technique.

Most women over the age of 50 either apply too much makeup, or none at all. To look good, both these extremes should be avoided. As mature skin is less elastic with visible wrinkles, fine lines, and crows feet, eye makeup should camouflage all these skin problems. It’s not just about choosing the right eye liners and eye shadows, but also about the technique for application.

How to Apply Eye Makeup?

As mentioned earlier, too much eye makeup should be avoided by mature women. If in your 20s and 30s you had applied dark-colored eye liners, and psychedelic colored eye shadows then it is time to put a stop to it now. Dark-colored eye shadows do nothing to enhance your eyes, and on the contrary it gives your eyes a tired and droopy look.

You also need to understand that psychedelic colors are not age appropriate for older women. As the skin starts aging from early 30s onwards, there is a gradual loss of elasticity of the skin. This results in wrinkles, fine lines and saggy skin. Although anti-aging creams and lotions can delay these signs.

However, some of these problems still appear by the time a woman hits her 50s. The most notable skin aging signs are crows feet and sagging skin under the eyes. If the right products are not selected, they can draw attention to these flaws and give away your age.

• Before using any product, it is essential that you prep your eyes by using a good eye primer. Applying a good quality primer will help the makeup glide effortlessly on the skin, and prevent it from settling on the fine lines and wrinkles.

• Use light-colored eye shadows with a subtle shimmer, or pearl or satin finish. These type of light hued eye shadows help to open up the eyes and give you a wide-eyed look.

• Due to the skin losing its elasticity, the skin around the eyes start to sag, resulting in droopy eyes. The best way to camouflage this flaw is to apply a smidgen of highlighter on the outer corners of the eyes.

• If you have under eye bags and dark circles, then you need to apply a dab of concealer to camouflage them. For puffy eyes and dark circles, use a yellow-based concealer on the skin under the eyes. Make sure that you dab the concealer and not rub it in. Once you are done, apply a bit of translucent powder to set it.

• Liquid eyeliner is a better option than pencil liners. Precisely applying a thin line of liquid eyeliner very near the lash line will help to open up the eyes, and make them appear larger.

• To open up the eyes, a good mascara is a must. It is one of the most effective eyemakeup for women over 50. First you need to use an eyelash curler to curl your lashes, and then swipe two coats of a lengthening and volumizing mascara. Since women in their 50s usually have thin eyelashes, a volumizing mascara will help in making them look more voluminous and thick.

One of the best tips is to use cream eye shadows instead of powdered ones, as powder eye shadows tend to settle around the fine lines, and also accentuates crows feet. Avoid using mineral makeup for the same reason. The right eye makeup can enhance the features and make a woman in her 50s look youthful and attractive.